Cement Concrete & Aggregates Australia (CCAA) is the peak body representing the heavy construction materials industry in Australia. As the voice for cement, concrete, and aggregate producers nationwide, CCAA plays a critical role in shaping infrastructure, influencing policy, and advancing sustainable practices across the sector. Our challenge was to create a brand identity that captures their strength and reliability while positioning CCAA as a modern, forward-thinking leader.
The CCAA brand identity is built around the bold, geometric forms of the logo, a refined take on the letters “C” and “A”, which serve as a visual foundation across all brand applications. These geometric forms extend beyond the logo, shaping layouts, cropping, and graphic elements to establish a cohesive and structured visual language. Complementing this is a carefully curated photography style: expansive aerial views of bridges and highways that convey scale and progress, contrasted with detailed close-ups of concrete and aggregates that highlight texture and materiality.
Creative Direction / Brand Identity