Candles in bottles is the inspiration for this larger-than-life Laphroaig candle, a playful response to an age-old marketing problem; creating branding that stands out in environments typically hesitant to display branded messaging. In this case, venues such as Brisbane’s West End Cobbler Bar and Melbourne’s Boilermaker House. Each candle was handmade by co-creator, renowned special effects and props maker John Osborne. For his part, John researched various facets of candle making, creating custom moulds and sourcing the right materials. With a burn time of over 72 hours, each candle certainly caught the eye, gaining Laphroaig some serious traction – especially the one which found it’s way into a private room at Melbourne’s Crown Casino.
Art Direction