In just a few years, Ampersand Projects has shaken up the Australian drinks scene in a big way. This bold, independent producer has been tripling its sales year after year, building a cult-like following of loyal fans along the way. At the heart of it all? Their game-changing flagship product: Vodka, Soda &, Australia’s very first ready-to-drink vodka and soda.
From day one, founders Alex, Marcus, and Shaun had a clear vision: create a brand that captures the product’s stripped-back simplicity while delivering an elevated, premium feel. With the talented team at Hunter, we built a visual identity designed to resonate with a marketing-literate, millennial audience — striking a balance between understated sophistication and confident, contemporary energy.
The result is a brand that feels as at home in hand as it does on screen — effortlessly cool, socially versatile, and visually distinct. At its core sits the distinct ‘&’, a symbol that has grown into a visual anchor for the brand: bold, iconic, and instantly recognisable.
Brand Design / Packaging Design / Art Direction