Sensory Lab | Brand Identity

Sensory Lab is firmly focused on helping its customers find new ways to appreciate coffee. From offering a variety of brewing methods or walking customers through a series of sensory tests with tasting notes, to providing the hardware for coffee at home, it’s out to change the way we enjoy a brew and on a mission to consistently produce the perfect coffee moment.

Repositioning their strategy around the statement ‘Coffee Made Perfect’, a new visual language and voice was developed to help demonstrate Sensory Lab’s passion and precision. Executed across all collateral and consumer touch-point, the result was a clean, elegant brand identity with strong geometric shapes that pay homage to psychological tests. We love how the conscious (and slightly bold) move to remove the brand logo off the front of their coffee bags, pushing it back to a secondary role, is letting the product take front and centre stage.

Design / Art Direction