Since its launch one year ago, bespoke jewellery label, Étiquette, has been delivering understated silver rings for those with excellent taste. The much-awaited second collection, TO featured two men’s and women’s styles that adopted the label’s trademark design principle of simplicity. Part of the drop was the label’s first His & Hers collection, featuring similarly-designed rings to pair with a loved one. The Wilson for men complements The Donje for women; adorable but in a subtle, elegant way. With Étiquette’s signature bold shapes and clean lines, the creative direction of TO symbolises partnership – exploring shapes and layers, reflection and transparency.
Creative Direction