As part of Sensory Lab’s mission to create a perfect coffee experience for everyone and some brand awareness for themselves, they secured limited batches of the world’s rarest coffees for people to try. The initiative made for a perfect canvas to get Sensory Lab’s brand identity across. Not wanting take away from the coffee with ‘over-the-top’ packaging, we stayed true to the new brand language using elegant, simple design with clean lines and a gloss print finish to add a subtle sense of luxe. The coffee sold out within a week!
Design / Art Direction