The Exchange | Brand Identity

To reinvigorate their image amongst a marketing hardened bar scene, Coca-Cola Amatil (CCA) created The Exchange, an ambassador-led, premium alcohol division that operated outside of the constraints of CCA. To navigate this new direction they needed a brand identity and personality that resonated with the wider audience. Through mixing traditional and sophisticated, with modern and simple design, using typography, illustration and tactile materials, we created a brand identity that could live on its own as well as in a variety of contexts. The results included increased exposure and industry awards for The Exchange along with serious growth for their portfolio.

Design / Art Direction