Sensory Lab | Pressed Juice

Having successfully rebooted Sensory Lab’s brand positioning and identity, our next challenge was to take the reboot across every single consumer touch point. This included Sensory Lab’s extensive range of non-coffee products, and in particular their brand spanking new pressed juices. Each juice is concocted with the freshest of fresh, healthy ingredients and each flavour is meant to give the drinker a different type of boost. Using the health boosts as inspiration, we created names that suggested the impact the drinks may have on the drinker.

Design / Art Direction