The Exchange | Website

Brands never stand still. They evolve, grow, learn things… move with the times. And start ups move at a lightening pace. Especially lifestyle driven ones like The Exchange. After successfully creating and launching The Exchange’s brand identity and personality a couple of years ago, it was high time for them to move onto their next chapter; starting with a brand refresh that included updating their visual language and creating a new website worthy of the brand. Starting with the basics such as type, colour palette and tone of voice, we quickly moved on to creating fresh content for their site and other mediums. From shooting at the iconic Siglo bar in Melbourne to the QT hotel on the Gold Coast, we created a series of charming, personality driven visuals that sit perfectly across the website and social channels alike.


Web Design / Art Direction